Jeffrey

Medical practice branding is one of the most powerful tools to build trust with patients. Most doctors think “branding” means getting a logo and some headshots. But real branding? It’s the experience your patients feel from the first phone call to the final follow-up. It’s the invisible signature that says, “This place is different.” In today’s world […]

Let’s talk about one of the most confusing, rarely discussed parts of private practice ownership: How do you actually pay yourself? When you’re an associate, it’s simple. You work, you get a paycheck, and taxes are withheld automatically. When you’re the owner? You are the payroll. And figuring out what to pay yourself (and when) can feel

Let’s be real: when you first open your doors, you’re wearing every hat. Receptionist. Technician. Biller. Janitor. Doctor. CEO. I was trying to stay LEAN. HIRING is important but it wasn’t a major priority week 1. So naturally, the moment things get busy, your first instinct is to hire fast — just get someone in to help

Let’s get one thing clear: your practice location isn’t just an address. It’s a growth strategy. Too many doctors treat location like a convenience — “it’s close to home,” or “the rent is good.” That might work for a temporary lease. But if you’re serious about building long-term equity and brand recognition, your location is one of

Starting your own practice is exciting — but let’s not sugarcoat it: it’s risky. You’ve finally broken away from the hospital system or private equity treadmill. You’ve got a vision. A dream. Maybe even a lease. But that’s when the real pressure hits. What if I told you that most early mistakes aren’t clinical —

Let’s have a real talk — just between us. If you’re a physician, dentist, or any healthcare professional who’s still working as an associate, you’ve probably asked yourself, “Is this it? Am I just going to bounce from clinic to clinic, grinding forever for someone else’s dream?” You’re not alone. And you’re not crazy for wanting

Dentists don’t take insurance for cleanings—and yet they’re thriving. Why can’t we do the same in medicine? It’s a question more physicians should be asking. Because right now, dentists are building profitable, scalable, and flexible practices at a rate that far outpaces physicians. And it’s not because they’re smarter. It’s because they’re trained to think like owners—while